As everybody knows by now, Simon Anholt is the leading expert in the field of nation branding. In this very recommendable interview, first appeared on Mr. Anholt’s website, he speaks about several aspects of Australia’s nation brand.
Tags: australia, brand, country branding, country brands, nation branding, nation brands, simon anholt
Written by Andreas Markessinis
Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.