We continue to look North. Some weeks ago we imagined how a country sitting around the Arctic Sea would be like if ruled by Tyler Brûlé (the Nippon-Nordic Confederation) and now we look at a region which could enter the confederation thanks to its Arctic credentials. In truth, we don’t normally look at anything below…
The 7th International Brand Conference “Branding regions and cities – foreign direct investments, export growth and tourism development” is going to be held on 10 June 2011 in Belgrade, Serbia. This year’s edition is particularly interesting to Nation-Branding’s audience since the Fair has a particular focus on place branding. With the program of highest quality…
A nice collection of country logos. I wonder if there’s really a need to make it clear, but just in case, please notice: this is a collection of country logos, this is NOT nation branding.
Portuguese country branding expert Jose Filipe Torres (whom we interviewed back in June 2009), speaking about nation branding at the Berlin International Economics Congress:
Now this is a humoristic post. Nice vid on Libya’s nation re-branding from The Daily Show. John Oliver offers some tips…
Welcome to the Nippon-Nordic Confederation – a new country sitting on the globe’s top. This new nation is our inventive approach to what an imaginary country would be like if Tyler Brûlé, former Wallpaper* magazine founder and current editor-in-chief of cult magazine Monocle were its reigning dictator. This ain’t just plain fantasy. Well, it is,…
Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of them piece). Now it seems that Estonia is honouring these recommendations as the Estonian promotion…
Last week we reported about BrandingKorea publishing an interesting interview with Xiaoyan Zhao, a representative of the Nation Brands Index. Now it’s turn for Victoria Berry, a representative from FutureBrand’s Country Brand Index, to be interview by Clement Brossard and David Robert. Here are some of the interview’s highlights: About the Country Brand Index’s nature:…
The BrandingKorea.org website, which is an independent publication that monitors and discusses the strategies, activities and challenges related to the promotion of the Korean destination, has published a worth-reading interview with Xiaoyan Zhao, Senior Vice President and Director of the Nation Brand Index study at GfK Roper Public Affairs and Media. In the interview, Mr….
This is an old story, yet an interesting one. According to the Economist, the European map is outdated and illogical. Here’s how it should look: And here’s the rationale: People who find their neighbours tiresome can move to another neighbourhood, whereas countries can’t. But suppose they could. Rejigging the map of Europe would make life…
Last week we published an interview with Wally Olins on his efforts to brand Poland (a project he worked for the Polish Brand Institute (www.imp.org.pl), as well as a short speech by Mr. Olins at a press room. Now it’s time to watch Wally Olins’ full-length keynote speech in Poland. As always, wonderful speech from…
As we reported last Wednesday, a Branding Bulgaria conference was held in Sofia on March 1. The day before, Simon Anholt, one of the participants at the conference, had given a half-day Masterclass to a number of government ministers and business leaders. After his participation in the conference, Mr. Anholt was interviewed by several Bulgarian…
