The Blog is the place for quicker and shorter entries, as well as for multimedia content.
In July 2009 we summarized the main points of the strategy conceived by Saffron Brand Consultants for branding Lithuania. Now I recently encountered this video on the Lithuanian Development Agency and I could not help but notice that many of the aspects shown in the video had appeared earlier on Saffron’s brand strategy document. The…
The Ukranian Ministry of Foreign Affairs has launched a new nation branding identity for Ukraine. The accompanying website, BrandUkraine.org, features the main elements of the new Ukranian brand identity, from logos to images, and from color palettes to ornamental shapes. The website, however, has been criticized in Ukraine because of its non-obvious navigation pattern and…
On an interview with Globomedia, Simon Anholt has expressed his fears that the Olympics could spoil Brazil’s nation-brand image rather than improving it… Worth a listen.
An artist by the name of Axel Brechensbauer has drawn a proposal of a monument to be installed in the peak of a Swiss mountain as a symbol of Switzerland (but ont only). The artists himself explains, More than being the Paris tower of Switzerland, this monument will also work as a temple of the sun….
Simon Anholt, the founder of the Anholt-GfK Roper Nation Brands Index, speaks on the power of a country’s “brand image” and what Malaysia can do to improve its global relevance. He discusses how important national reputation is to future prosperity and progress of a country and how countries need good brand images -just like corporations and…
Following the recent post on the 12 recipes for the country branding cookbook, here is a special booklet with the Russian translation of the post as well as the test which I published a few days ago, Does your country need some nation branding? It’s titled “12 Retseptov iz povarennoy knigi brendinga stran”, feel free to download it: brendinga-stran-strane-branding.pdf
This week I wrote about 12 recipes for country branding – that is 12 ways to ‘brand’ your country and take the appropriate measures to prompt your country’s image to move towards the desired direction. But, how do you know that your country needs some country branding? You aren’t sure about it? Maybe it’s hard…
Is America still the ‘New World’, or is it aging and another, fresher ‘New World’ is emerging on the other side of the Pacific? Are the values of America still alive? Does America still live up to the American spirit? Do US immigration officers deliver the real ‘Brand America’ to foreigners? Do embassies abroad convey…
One of the most curious and successful nation branding efforts was that of the Polish plumber, who came into life in 2004 in France. Before the European Constitution referendum in May 2005, heated debates started in France about the newly joined countries. The ‘Polish plumber’, a persona created by French anti-constitution campaigners, emerged as the…
No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India. On a national level, Wally Olins has helped the governments of Poland,…
On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics. The logo, as we explained, symbolises the country’s growth and expansion. “It embraces the…
Is this a viral video for Slovenia’s nation branding? If not, it should! It has everything it needs: it’s fresh, it’s natural, it’s fun and it tells a genuine story about Slovenia and Slovenians. See for yourself: So, there you have it. This video says something about Slovenians: that they are young, that they are…
