On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics.
The logo, as we explained, symbolises the country’s growth and expansion. “It embraces the best of who we are and speaks to the future-focused nature of our endeavours and our outward looking approach to global affairs. Many people look at it and see an outline of Australia. Some see arrows. Others will see a variety of symbols. It is the inherent simplicity of the logo that allows people to create their own perspective on Australia. The interpretations are unlimited”, Austrade sources explained.
And how could this logo be applied? Here are some examples: