A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained…
Tag: australia
Branding Is Key For Countries
A country’s ‘brand’ matters whether it is an advanced or developing economy. Successful countries identify their image and key products, and prioritize the appropriate policies to strengthen such attributes. This is a more obvious requirement in some sectors, such as…
How the new Brand Australia logo may apply
On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image…
Australia launches new ‘Brand Australia’ concept
First of all, let’s do some recap. On July 2009 we reported that several relevant voices in the Australian business space were demanding a Brand Australia Council to refresh the country’s international image and extend the already positive image Australia…
FutureBrand on Brand Australia
A good video on how FutureBrand interpreted the optimistic vitality that imbues Australians and turned it into an irrepressible desire for potential tourists to visit the country: doctor 0,40,0″>
Australia will launch new Brand Australia
Some weeks ago we reported that some prominent Australians were pressing the Austral government into developing a new, integrated branding strategy for Australia. Now, it seems that the lobby has convinced the Australian government, because the Australian Trade Minister Simon Crean…
Video: Simon Anholt speaks on Australia’s nation brand
As everybody knows by now, Simon Anholt is the leading expert in the field of nation branding. In this very recommendable interview, first appeared on Mr. Anholt’s website, he speaks about several aspects of Australia’s nation brand.
Business leaders want a Brand Australia Council
Some of Australia’s leading executives are pushing a new lobby to convince the Australian government to manage its country brand holistically, fearing a drop in popularity of Australia’s nation brand worldwide. Australia was 9th at last year’s Nation Brands Index,…
The colours of Australia
Australia’s colors are not blue, white and red, as the Australian flag may lead you to believe. When one thinks of Australia, colors such as yellow, green, brown, red come to mind. The deserts, the kangaroos, the Australian sport fans…
Branding Australia
Assisted by nation branding guru Simon Anholt, Tim Harcourt, chief economist of the Australian Trade Commission, has written an interesting piece about brand Australia: With the world economy in turmoil perhaps it is pertinent to take a look on how…
Australia markets itself – the Australian way
From the Wall Street Journal: Australia Throws Another Tourism Advertising By BRUCE STANLEY How do you advertise a country? As more nations around the world market their charms to the globe-trotting tourist, their international ad campaigns sound surprisingly, and blandly,…