A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained in in 2009 after Obama’s election. There are minor changes in this year’s edition of…
A country’s ‘brand’ matters whether it is an advanced or developing economy. Successful countries identify their image and key products, and prioritize the appropriate policies to strengthen such attributes. This is a more obvious requirement in some sectors, such as tourism, where countries develop hospitality industries and infrastructure such as convenient airport facilities. However, such…
On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics. The logo, as we explained, symbolises the country’s growth and expansion. “It embraces the…
First of all, let’s do some recap. On July 2009 we reported that several relevant voices in the Australian business space were demanding a Brand Australia Council to refresh the country’s international image and extend the already positive image Australia had on tourist aspects to the other dimensions of the country’s nation brand. On September…
A good video on how FutureBrand interpreted the optimistic vitality that imbues Australians and turned it into an irrepressible desire for potential tourists to visit the country: doctor 0,40,0″>
Some weeks ago we reported that some prominent Australians were pressing the Austral government into developing a new, integrated branding strategy for Australia. Now, it seems that the lobby has convinced the Australian government, because the Australian Trade Minister Simon Crean has announced that the country’s federal government will allocate $20 millions to deliver a new…
As everybody knows by now, Simon Anholt is the leading expert in the field of nation branding. In this very recommendable interview, first appeared on Mr. Anholt’s website, he speaks about several aspects of Australia’s nation brand.
Some of Australia’s leading executives are pushing a new lobby to convince the Australian government to manage its country brand holistically, fearing a drop in popularity of Australia’s nation brand worldwide. Australia was 9th at last year’s Nation Brands Index, and 1st at the Country Brands Index 2008. According to this lobby’s members, selling Australia…
Assisted by nation branding guru Simon Anholt, Tim Harcourt, chief economist of the Australian Trade Commission, has written an interesting piece about brand Australia: With the world economy in turmoil perhaps it is pertinent to take a look on how the rest of the world sees us [Australians]. This is important as we know in…
From the Wall Street Journal: Australia Throws Another Tourism Advertising By BRUCE STANLEY How do you advertise a country? As more nations around the world market their charms to the globe-trotting tourist, their international ad campaigns sound surprisingly, and blandly, similar. But amid invitations to visit destinations that are exotic, unique and incredible comes a…
