One of the most knowledgeable academic experts in nation branding and the country of origin effect, Nicolas Papadopoulos, answered some questions in a recent interview – this is his remarks on the nation branding field: What must a successful branding campaign entail to not only develop a local economy, but also help sustain it? Long-term…
Countries like Canada and New Zealand would benefit from a global branding strategy, writes Daryl Copeland. Yesterday evening I was in Gore, a smallish town of about 10,000 way down near the bottom of the South Island of New Zealand. The motor camp in which I stayed did not yet have internet service – most…
The flamboyantly punctuated Tyler Brûlé, the known global style guru and editor in chief of Monocle magazine, has in recent weeks shown strong interest in nation branding and country brands. In ‘Fast Lane’, his weekly column at the Financial Post, the chieftain of “the Lufthansa audience”, as he calls Monocle’s reader base, has touched the…
Canada should redirect attention from the beauty of its nature to the beauty of its Six Cs – read on to find out what they are. With the G8 and G20 meetings about to begin, the attention of the international media will inevitably, if fleetingly, focus on Canada. What kind of impression might be conveyed? Which of…
Andrea Mandel-Campbell writes about Canada’s brand image, and how the country can learn off countries such as New Zealand and Australia. With its widely acclaimed performance in the current economic turmoil, Canada can build over this “safe haven” image strategically to attract business and talent into a stable and prosperous economic environment – becoming something…
An official press release on September 17, 2009 announced that the Government of Canada will invest $32 million in the Canada Brand initiative to put the maple leaf brand on the top quality products Canadian farmers grow and increase sales around the world. “Canadian farmers want to make their living in the marketplace and buyers around…
Just a quick research. The new Google Suggest feature of the search engine helps find out the real fame of countries… England is… a nation of shopkeepers Italy… is a part of what continent Scotland… is not a real country Portugal… is located where Belgium… is boring Sweden… is socialist (neutral atheist) Iceland… is green and…
A book on how the Canadian government brands Canada, “Branding Canada: Projecting Canada’s Soft Power Through Public Diplomacy”, was just published last week. This is the first comprehensive analysis of the origins, development and implementation of Brand Canada. University of Ottawa professor, Evan H. Potter, shows how the combined efforts of the federal and provincial…
Canada now ranks No. 2 in the world’s most respected country brands, according to a the 2008 edition of the Country Brands index (CBI). The rest of the 2009 top ten list, following Australia, Canada and the US, is Italy, Switzerland, France, New Zealand, Great Britain, Japan and Sweden. Coming from the 12th place in…
In a very interesting feature at the The Ottawa Citizen, Andrew Potter interviewed Nicolas Papadopoulos, the reknown country branding scholar from the Canadian School of Business Carleton’s Sprott. At Nation-Branding.info we may appear slow by making reference to an interview first published on March 30, 2008, but the interview did not have much impact at…
Most international shoppers draw a blank when asked to name products, companies or brands they associate with Canada — the result of years of branding neglect by Canadian business and government, a leading marketing scholar says. Nicolas Papadopoulos, a marketing and international business professor at Carleton University, chastised the lackadaisical approach to branding Canada in…
