Swiss-made

Swiss graphic designer Julian Bittiner explores in and this article and this booklet the idiosincracies of the Swiss Made label. One of the most interesting paragraphs: “Seemingly more than any other flag, the Swiss flag, or rather, the symbol that…

Re-branding Slovenia

Six designers have been asked by travelling magazine Condé Nast Traveler to “rebrand” graphically a country of their choice for the magazine’s September issue. Pentagram’s Paula Scher has chosen Slovenia, a country most people has no idea of where it…

Branding Cyprus

Nicholas Karides, the director of Ampersand, writes about Branding Cyprus: At the end of Marcos Baghdatis’ defeat at the Gerry Weber Open final in Germany earlier this month, the organisers brought out a small unappetising cake to celebrate the Cypriot’s tennis…

Branding Poland

An old (from 2002) yet interesting article about some of the aspects Poland approached in its nation branding effort (source here): Hitting on the idea of the kite was ”like finding gold in the street,” Szymon Gutkowski says. Gutkowski is…