The South Korean government needs to set up a unified source of information on what’s happening here as well as the country’s unique culture and history to meet the growing interest from foreigners following the successful hosting of the G20 summit last November, a Korean public relations expert told a Korean newspaper. “We must ask…
As you know, South Korea is embarked in a nation branding project we have covered in many occasions here. Yesterday, the Korean Presidential Council on Nation Branding released the results of a survey conducted from last November through January – a survey that shows interesting information on how the world perceives Korea and Koreans and…
Professor Keith Dinnie of the Japan campus at Temple University recently gave a seminar at Yonsei University in Seoul to promote the Korean translation of his book “Nation Branding: Concepts, Issues, Practice (2008).” In the book, the professor of business administration and nation branding expert analyses the unique nature of Korea’s weak national brand among…
On January 22, 2009, South Korea’s nation branding project was launched, and a few weeks ago a 10-point action plan was laid out by Euh Yoon-dae, the President of the Council on Korea’s Nation Branding. As usually with nation branding projects, South Korea’s program has been met with different views. While some applauded its policy-making…
Korea is on the works of developing its Korean nation brand, and The Korea Times have interviewed Mr. Donovan Neale-May, Executive Director of the Chief Marketing Officer Council (CMO Council), who has visited Korea to speak at Seoul National University (SNU) on nation branding, an event jointly hosted by the Ministry of Knowledge Economy and…
Coinciding with the Korean government’s efforts to develop a nation brand for Korea and its moves to create an agency for the Brand Korea project, the Korea Times is publishing a series of articles by nation branding international experts on this issue. So far the most interesting articles from a nation branding perspective have been…
A few weeks ago we reported South Korea’s nation branding aims, and today we got more news on the issue: in order to deal with strategies for branding Korea, the government is considering whether to create a government agency or a presidential committee, a government source said. The source said the government is reviewing both…
A couple of weeks ago Korean president announced a plan for branding Korea. Now, the Korea Times newspaper has published an interview with Simon Anholt, in which he gives his opinion about this project: By Kang Hyun-kyung, Staff Reporter South Koreans have many statistics to be proud of. The country is the world’s 13th largest…
Korean president Lee Myung-bak announced Friday a plan to establish a committee to raise the country’s brand value under the presidential office. In a speech to commemorate the 60th birthday of the Republic of Korea in Seoul, he pledged to “upgrade the national brand to make it on par with that of advanced countries.” “The…
