Some weeks ago we reported that some prominent Australians were pressing the Austral government into developing a new, integrated branding strategy for Australia. Now, it seems that the lobby has convinced the Australian government, because the Australian Trade Minister Simon Crean has announced that the country’s federal government will allocate $20 millions to deliver a new…
Cuisine and gastronomy is an important part of some nation branding efforts. Just think of France, cialis Italy or Japan without it. The Sydney International Food Festival is well aware of it and promoted itself by a spectacular series of national flags made with traditional food elements from the country itself. Truly spectacular indeed! The game…
We have reported on various occasions about the need of African countries to abandon Africa’s “halo effect”, which affects negatively all African countries just because they are located in the continent. Very few African countries have an identity of their own, and in fact most people can’t tell the difference between Zimbabwe and Botswana, Cameroon…
Ghana is quickly emerging as one of the most promising countries in the African blackwater. US President’s visit to the country this summer signaled that the new US government wants to encourage development in the region, and especially support countries such as Ghana which are proving that overcoming millenia-old poverty and backwardness seems at last…
One of the most obvious assets of a good nation brand is the fact that products coming from that country get the aura of the country in them. This means that people is prepared to pay a premium cost for nation-branded products such as cars from Germany, software from the US, cosmetics from France or…
As everybody knows by now, Simon Anholt is the leading expert in the field of nation branding. In this very recommendable interview, first appeared on Mr. Anholt’s website, he speaks about several aspects of Australia’s nation brand.
The Athens-based International Communication Policy Forum (ICP Forum) is an institution which aims to sensibilize both Greek administrations and SME’s about the importance of Greece’s image and the need of understanding it strategically. With this objective in mind, the ICP Forum is performing a great job providing information on trends about international communication policy, organizing…
Some of Australia’s leading executives are pushing a new lobby to convince the Australian government to manage its country brand holistically, fearing a drop in popularity of Australia’s nation brand worldwide. Australia was 9th at last year’s Nation Brands Index, and 1st at the Country Brands Index 2008. According to this lobby’s members, selling Australia…
As you may know, Lithuania has in recent years pressed some keys to improve its image in the world. The country even considered changing its Lithuania name to something more catchy, and it has also participated ina multi-national branding plan for the entire Baltic Sea region. More recently, corporate identity and branding über-guru Wally Olins…
Just like its Scandinavian counterparts, Finland enjoys one of the best country brands in the world. All country/ nation brand rankings show that Finland scores very well in most country brands facets, especially in exports, governance and transparency. But the Finns do not want to lose track and have been working in the last months…
As you know, Jeremy Hildreth is one of the new stars of nation branding. In October 2006, he participated as a Saffron Brand Consultants member at a conference about nation branding named “Image and Identity” which took place in Budapest. The meeting was organized by the Hungarian think-tank Demos and there Hildreth gave this interesting…
As you know, South Korea is embarked in a nation branding project we have covered in many occasions here. Yesterday, the Korean Presidential Council on Nation Branding released the results of a survey conducted from last November through January – a survey that shows interesting information on how the world perceives Korea and Koreans and…
