The Country Brand Index 2008, next week

The Country Brand Index 2008, tailored by FutureBrand, will be unveiled next week at the World Travel Market fair. For those interested in attending, the unveiling will be on November 12 at 11.00 h at South Gallery Room 9.

According to the WTM’s website, the speakers will be:

  • Erin Burden, Vice President of Travel & Lifestyle Practice at Weber Shandwick
  • Jean Louis Demeu, Chairman and CEO, FuturBrand
  • Rina Plapler, Senior Executive Director – North America and Middle East, FutureBrand
  • Marlayna Rutter, Account Supervisor – Travel & Lifestyle Practice, Weber Shandwick

The previous 2005, 2006 and 2007 reports can be downloaded here.