Last week we reported about the initiative Ireland was taking to gain some control of its national image, its country brand. One of the attendees at the conference was Simon Anholt, who delivered this keynote to the Irish audience:
Part 1:
Part 2:
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Last week we reported about the initiative Ireland was taking to gain some control of its national image, its country brand. One of the attendees at the conference was Simon Anholt, who delivered this keynote to the Irish audience:
Part 1:
Part 2:
Did you like this article? Buy me a beer to get more like this![...] website to protect Ireland’s brand image were recently announced, and nation branding expert Simon Anholt was invited to deliver a keynote speech on ‘Brand Ireland’ at a seminar in Dublin last month. Now, an article by Mary Lambkin, professor of marketing at [...]
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